Not long ago, I sat in a ministry presentation. The ministry was clearly trying to win the crowd to gather support for its ministry.
It was a fairly typical presentation. They described who they were, and they listed the numbers behind the impact they were making. And they made a call for support.
But they failed to present the big why. Most importantly, they did not understand that their ministry was not the big why. It never is.
What is the big why? The big why is the overall strategic reason for the organization’s existence. For instance, Young Life is...
posted @ Thursday, September 23, 2010 3:31 PM |