By Tim Dykes
www.omniproconsulting.com
What kind of fundraising strategies are you implementing in your organization?
In the 2008 election, President Barack Obama raised $122 Million through the power of online social networks. It was a quick and easy way to capture millions of dollars from donors who individually gave less than $100. No doubt your organization and organizations you’re associated with solicit funds in multiple ways.
Various approaches to fundraising that might include grassroots efforts like street-side bucket/boot brigades, highly organized telethons and personal meetings might be one approach. With the emergence of social media (Facebook, Flickr, Twitter, blogging), many organizations are incorporating those strategies, as well.
Before you focus your entire fundraising program on social media, you should develop a comprehensive and strategic fundraising program that considers fundraising methods that will best reach your target. Your board and staff should start with a strategic plan, which will ensure that your organization stretches and diversifies its fundraising program. You always want to think about the right strategies to reach the right people.