With the growth of technology, donors have set expectations about ministries’ websites. Web experiences that meet or exceed donors’ expectations are important for ministries to stay competitive in this marketplace. Good websites have the power to gain a donor’s loyalty.
Some ideas to consider as you develop your website:
n Include a sign-up box for your newsletter. Direct email marketing is becoming an increasingly powerful tool; therefore, having a strong database of email contacts is important. Your website is one of the easiest ways to capture new names- potential donors.
n Promote your online fundraising. Even a simple “Click here to donate” box is an easy tool. Having the option to make a gift online is a subconscious reminder to your website viewers that you do need support.
n Invest money in a nice website design. So many ministries have drab designs, broken links, and poor content. This can be a turn-off to first time visitors and even to your donors. Your website does not have to be flashy; keep it simple but make it appealing. For example, Crossover Graphics (www.crossovergraphics.com) has premier designs available.
n Get website usage reports. This will help you analyze the best times to send out emails or what content needs to be altered etc.
n Investigate search engine optimization to fully promote your organization.
Remember, your website isn’t just there to pick up a couple donations or provide information. It is a dynamic and engaging tool.
-- Jessica High is a Research Assistant at Christian Foundation Grants (www.christianfoundationgrants.com) which is a subscription database of foundations that provide grants to faith based organizations. iDonate.com is a website (www.iDonate.com) that allows ministries to receive non cash gifts online