As you meet with donors, you will encounter various groups and will need employ various styles of communication.
First, you need to know who your groups are. Narrow it to a few core groups (2-4) and identify their basic communication style. For instance, are young adults one of the groups you are involved with? An online approach might be the best form of communication to reach them. Think through all your groups—it’s not just about style, but about content and its quantity.
Once you have those core groups, focus on those. It is not always wise to expend your effort or budget on groups that are low-return and uninterested in your organization. There is a time for reaching out and innovation, but it is important to be wise with resources. Look at how you can use the tools you have to best reach the groups that value your work.
This does not mean, however, that you should only stick with your one main group of supporters. You should always be seeking to grow your support base. Use viral tools (such as social networks) to find new donors who are interested. Share your passion with your current supporters and encourage them to spread the word!
(Ideas taken from Philanthropy Journal)
-- Jessica High is a Research Assistant at Christian Foundation Grants (www.christianfoundationgrants.com) which is a subscription database of foundations that provide grants to faith based organizations. iDonate.com is a website (www.iDonate.com) that allows ministries to receive non cash gifts online