Today, the Internet connects people from around the world and because of this, websites should serve the needs of both English and foreign language speakers. Adding automatic language translation to your website will serve your international guests and provide an easy way to increase your website traffic. There are at least two ways to add language translation to your website.
The first way is to use Google’s Translate service. While it is not always particularly accurate, it does offer translation for 23 languages. Google also has a free Google Translate widget which can be added to your website. Digital Inspiration also has a widget with international flags that provide links for translation for nine countries’ languages.
The second option is to include a custom script on each page of your website that creates links to translate that page. The advantage to this more complicated method is that the translated pages of your website can be indexed by Google. This will lead to a higher page ranking for your website when search terms are entered in languages other than English. However, the main disadvantage of this method is that most custom scripts cost money and necessitate some custom configuration of your website.
One website that creates translation scripts and provides translation flag links at the bottom of your website pages is called WebSiteTranslator and can be ordered for $65 dollars. This tool provides translations for 24 languages and has better translations than Google.
The WebSiteTranslator script is a great choice if you want your website to have an international presence and the capability to be searched by foreign speaking guests. However, Google Translation is another good option if you cannot currently afford the time or money to install WebSiteTranslator or another similar script. Both devices will increase site visits, page views, and will be appreciated by your international guests.
Information taken from: Evan Donovan. “Guide to Adding Language Translation to Your Ministry’s Website.” www.urbanministry.org.
-- Ashley High is a Research Assistant at Christian Foundation Grants (www.christianfoundationgrants.com) which is a subscription database of foundations that provide grants to faith based organizations. iDonate.com is a website (www.iDonate.com) that allows ministries to receive non cash gifts online.