Information taken from PINC Giving blog
In a world that continues to increase in its love and dependence on online technology, it is important for nonprofits to use these resources. With many social networking sites, blogs, vlogs, and personal webpages, your opportunities are close to limitless.
The most important part of tapping into this online world is the viral quality of the web. By “word-of-mouth” through forwarding an email, sending a video, or posting a blog there is potential for exponential growth in those who become interested in your ministry.
Many successful events and campaigns have been organized online. However, Nicco Mele, who served as the director of Internet operations for Howard Dean’s 2004 presidential campaign notes that, “We are still far away from successful strategies.” The challenge now is for nonprofits to begin using these tools, experimenting a little.
For more information on using blogs and other types of media for your nonprofit, you can visit a blog by Beth Kanter who is a social-media consultant for nonprofits at http://beth.typepad.com